LinkedIn’s SlideShare boosts analytics tools

SlideShare, a presentation-sharing site used primarily by professionals, has added a premium feature that lets members closely monitor usage of their presentations.

The detailed analytics data is intended to help presentation owners in their jobs, whether it is by fine-tuning sales efforts, sharpening marketing strategies or revising corporate training materials.

The new feature is called SendTracker and lets people share their presentations with hand-picked recipients via unique links that can be sent via email or through other methods, like social media direct messaging.

Once the recipients access the presentations by clicking on the links, SlideShare tracks and compiles a variety of engagement metrics, such as how much time each person spent looking at each slide and how many times they viewed the presentation.

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